Custom Brand Identity

Welcome | Overview

Hi, Amanda! Your final brand files are ready. Everything has been organized below, including your logo suite, mockups, and download links. Please take a few minutes to download and save all files to your device and a backup location.

In Practice

These mockups show how your branding can be applied across different formats and contexts. They’re meant to help you visualize how everything works together in real use. This brand was built to feel [insert 2–3 words: calm, grounded, modern, expressive], and to grow with you over time.

Your Logo Suite

Below are your final approved logo variations available to download. Each version has been provided in multiple formats and colour options to give you flexibility across different uses.

Font Suggestions: For cohesive details across your brand assets you can find the suggested font pairings below. These downloads are free, and can be installed to your program of choice (see website linked for download and installation instructions).

Julius Sans One Font can be downloaded here.

Baskerville can be downloaded here.

Baskerville Lt can be downloaded here.

Suggested Colour Pairings:
Muted Sage #8f9686
Warm Taupe #a29081

Warm Charcoal Gray #4b4b4b

Cornerstone trim creates timeless details that add character to your home, combining classic craftsmanship with modern design.

Brand Elements

Keywords Timeless, Refined, Heritage-Inspired, Classic, Custom Made

Style Classic architectural elegance with a clean, minimalist twist

Design Thin black linework illustration with decorative trim elements

Colours Classic + Warm - Taupe, Soft Black, Sage

Taglines

Crafted for Living

Custom Trim + Finish Carpentry

Your Files

Your final brand files are ready. Everything has been thoughtfully organized for you below. The full package includes every agreed upon logo variation, file type, and colour version, sorted into clearly labeled folders for easy access.

Important Details

Your files will be available for download until November 2, 2025. Please download and store them on your device and a backup location (Google Drive, iCloud, etc.). Please Note Re-delivery of files after this date may include a fee.

Using Your Files

Below is a quick reference to help you confidently use each file type as decided upon for your suite. If you have questions about how to use your files, feel free to reach out at karlajodoinart@gmail.com.

PNG: Best for web, social media, Canva. Transparent background.
SVG: Scalable without losing quality. Ideal for signage, vinyl, Cricut, print vendors.
PDF: Best for printing and sharing with professionals.

Frequently Asked Questions

  • Start by downloading the full package. This includes everything organized and ready to use.

  • Use PNG files for social media, websites, and Canva. They have transparent backgrounds and are easiest to work with.

  • Send SVG or PDF files (if included) to your printer for the best quality.

  • PNG and JPG files are not editable. If editable files are included, they are intended for use by designers or print professionals.

  • Please download and store your files in a secure location. Re-delivery after the expiry date may include a fee and cannot be guaranteed.

  • Additional edits or updates can be requested and will be quoted separately.

This brand was built with intention and care. My hope is that it gives you a foundation you can return to and grow with over time. I’d love to see how you bring it to life.

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